Beware of Affiliate Spamming!
The modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business, is a popular method of promoting Internet businesses called, ’affiliate marketing’. An affiliate marketer is paid for every visitor, subscriber, or customer provided to an Internet business because of his efforts. The affiliate marketer will earn compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
So, perhaps you can see why an affiliate marketer would be strongly tempted to send out emails that advertised the products he makes money on for promoting. SPAM was the result from this, contributing to the deciding factor to the anti-spam laws passed to help prevent it. Spammers are severely fined and the newest twist in the anti-spam laws are, that the merchants with affiliates spam are being held responsible for the spamming as well. Now, merchants need to be very careful because of this.
Any merchant that is thinking about including an affiliate strategy to their online sales, would be wise to research the different software programs available to use that will help prevent spamming. As affiliate marketing has matured, many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming. There are several types of affiliate marketing management resources available, such as: hosted services, standalone software, shopping carts with affiliate features and even affiliate third party networks.
People whose intention is to create web pages that will be indexed by search engines in order to increase the listing of their website, put their page close to the top of the search engine lists or to influence the way they are assigned in a category is called, ’Spamdexing’.
Since people usually use anti-spam software programs, marketers are debating over the affiliate practice of Spamdexing, and many have change their method from sending spam emails to generating large amounts of automatically generated web pages, with different niche keywords and optimizing their sites through search engines. Another term for this is sometimes called, spamming the search engine results. Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.