When you are getting started with email marketing, you may be unfamiliar with some of the conventions of the trade. Keeping your email communications professional is key to building strong relationships with your customers. Continue reading for more marketing via email tips regarding email etiquette.
Give your emails succinct subject lines. Make your subject line 60 characters or less. This is more attention-grabbing and you will get more readers to open the email. If you absolutely must have a longer subject line, craft it such that the part you absolutely need recipients to see is in the first 60 characters. That way, it’s less likely to get cut off by email clients.
Be sure that your emails have more information than a simple sales pitch. Messages should be like a newsletter with relevant information about your business. People usually don’t appreciate a blunt sales pitch and this may turn off many potential customers. Though the ultimate purpose of the newsletter format is to make sales, it is important to offer customers something more than just blatant selling tactics.
Your company’s branding should extend to the marketing you do through email. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will make you instantly recognizable to your readers.
It is important to always ask prior to putting an individual on your email list. If you avoid doing this, most people will not even read your emails. After a few complaints, your web host is likely to boot you from their servers.
Accusations of spam can ruin your reputation. Lessen the likelihood of this occurring by implementing at least one confirmation step to the email opt-in. Those who have signed up for your list should immediately get a confirmation email regarding their subscription. Include more than one link in the verification email – one they can use to confirm and another to indicate the subscription is a mistake. The customer will be happy to see that extra measure of security and you will have that additional proof that your emails are not spam.
Stay consistent. Be consistent in your emails, using the same colors, and always including the company logo. Always use a legible font. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity is extremely important in any business, especially marketing via email.
The more options you give your customers, the more effective your marketing with email will be. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. People will feel comfortable if they are in control.
Do not engage in the distribution of unsolicited email. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
As the article above advises, it is highly recommended that business owners practice proper protocol in their marketing with email program. Business owners that are not courteous will see subscribers drop out of email lists. Use this article’s advice to make customers happy.