To get the most out of web marketing, you need to concentrate on both advertising AND natural search engine traffic. The first is easier to do, as there are tons of great marketing firms out there that can knock it out of the park with web advertising. However, an often overlooked area is natural search engine traffic. The reason is its harder to build up for each desired keyword and takes a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Using an article directory can be an important part of this endeavor and should be utilized for maximum impact.

Using an article directory allows users to post content related to their website, and include links in this content back to their site. Currently, the search engines view some of the more established article directories as an authority source, so any posts to them get added impact in rankings. Ignoring this source of possible links is not a good idea. While it can seem difficult to write so much content to be submitted to article directories over time, in the longer run it really will pay off.

To get the maximum benefit from using an article directory, you need to be able to spin your content. What the heck is spinning anyway? Its really very simple. It uses a computer program to help dynamically substitute sentences for one another on a random basis, while keeping the read and flow of the work the same. So you might write “The dog is brown”. If you wanted to spin this, you could also say “The dogs fur is brown in color” or “The dogs fur is black”. They all say basically the same thing, just in a slightly different way – all of them talk about the dogs fur color. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Of course you have to write out the alternative text that gets submitted, but then a computer program does the rest. This will give you maximum impact and protect you from getting penalized by the search engines for duplicate content submitted to article directories.

Altering the content around a main article allows someone to submit the content to many different article directorires and not have to worry that the same exact content is being submitted.

10 or 15 copies of the same article submitted is totally fine, but you do not want 200 copies of the exact same article text submitted to directories on the web.