Choosing good keywords for your websites is a skill that all online marketers need to master. If you build up webpages without checking that they have relevance to what people are looking for then they will not always be able to find your information. Another factor that you must take account of is the type of website you have and what you want people to do when they find it.
There will be different motives for someone who is searching for a videos on gardening and someone else who wants the latest Coldplay track to download. One website will have information while the other has a specific product for download. Of course the person looking for information may like what you have and buy it but they didn’t know what your product was when they began their search.
This is what you use keywords for. The choice of the right keywords will enable you to target specific visitors to your website. There are 2 ways to choose keywords. You can subscribe to keyword discovery or any of the other paid research keyword websites. This will very quickly give you search results and competition for keywords. Then you can use the free google keyword tool to find out which keywords are getting the searches. This method will take you a lot longer but it is free.
Finding good keywords means that you must find phrases that have high search numbers with low website competition. For very small niches this will be quite easy. But for large niches such as fitness and health they can be very hard to find. My minimum statistics for a good keyword is searches of above 500 searches a month and less than 25,000 websites competing for the phrase. If you use these keywords in your website content then more people will find your pages through searching.
This is a bit of an oversimplification of a big topic. You can find more answers to the question how do I choose good keywords for my website by going to the mega article website.
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