Daily posting in your blog is essential if you are to get visitors. Think about it from the readers’ perspective for a moment. They come to your site because your information is valuable to them. But like readers of newspapers they expect more than just an occasional snippet of information. Newspapers get readers because they come out regularly and because they contain several items of information. A newspaper does not come out only when the writers can think of something, or “every now and then”. Newspapers come out every day, or every week, even if the writers get stuck. The space gets filled no matter what. The reason behind that is psychological. If your favourite newspaper changed its publication schedule willy-nilly or changed its format – two pages today, 22 pages tomorrow – you would soon give up because of the lack of consistency. And so it is with blogs; if your blog does not come out on schedule you will lose readers. So too will you lose readers if you don’t write enough. New analysis of web site traffic suggests that the best sites are publishing around 25 posts per day. That might be too much for you to manage, but blogging multiple times each day is now essential if you wish to gain high traffic levels. Yet, this sound difficult if you are only using blogging as a promotional tool. However, it can be done. Here are several strategies you can use. 1. Set up a production schedule Instead of blogging when you feel like it, blog to a schedule. Consider how many posts you want to make – say 10 a week. Set up a schedule that works with your other commitments. Perhaps one blog every day of the week and then five on Sunday, perhaps. It doesn’t matter too much exactly what you do, but by setting a schedule with deadlines you are more likely to achieve the multiple posts you need. 2. Develop theme ideas for your blog In your planning for your blog, divide your subject into several themes. For instance, my blog, has seven themes, one for every day of the week. Monday it is about running a business online, Tuesday is blogging, Saturday is Internet shopping and so on. By establishing themes for your blog, you will find it easier to write. For instance, on Tuesdays I know it is “blogging” day, so I have to think about writing about that subject, rather than waiting for inspiration to write on any subject. 3. Set up Google Alerts for your themes Go to Google Alerts and set up daily reports for your themes. By setting up these alerts, Google will send you an email, together with appropriate links for any new web sites, news items, or blog entries on your particular theme. That way you get notified each day about new information that could stimulate your blog writing. All you then do is look at your theme for the day, then go to your inbox and pick out the Google alerts on that theme and then see what you can write about. If you want to have a blog making money all you have to do is learn the basics of blogging to make money. It is rather simple and easy but you have to make sure that you have a passion for writing, otherwise, earn money blogging will not be an option for you.