Intro to SEO

Lately, search engine optimization (SEO) has been a hot topic among webmasters, web developers and internet marketers.

Search engine optimization, commonly known as SEO, can be challenging as it is a constantly evolving art, and what worked before may not work today. According to Wikipedia: The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients and by employees who perform SEO services in-house.

A cursory search on Google will find nearly 200 MILLION sites containing the term SEO and over 207 million for ‘search engine optimization’. Clearly, this is a popular subject, and companies around the world are contending for their favorite keywords.

*Companies guaranteeing the #1 position on any main search engine for any special keyword? The answer is both. However, most of the ads claiming to be experts should be looked at with a cautious eye. There are literally THOUSANDS of individuals and companies that claim to be search engine optimization specialists, but many of them are merely scams or using improper methods to increase rank in Google.

Clearly, it is important to do proper research. Some things to look out for:

*Anybody claiming to get you to the first page of Google in ridiculously little time. True SEO Melbourne takes TIME. There is no way to get to the top of the rankings immediately The closest one can come is paying for ads that appear at the top of page one — but those aren’t search results.

*Companies guaranteeing the #1 position on any major search engine for any particular keyword. There is no way to promise the #1 spot, as every company in the world is jockeying for position for it. This scam is often pulled off by getting a website to the top of the ranking for a search term that’s never searched for.