Most people are under the assumption that a good looking website that catches the eye will gain a lot of visitors, but in truth it only happens if the person checking out your site has a very fast internet connection. Keep your website simple and readers can easily navigate pages and find out what it is that they need to know. Keep reading to learn how to create a simple and clean site.
To make your website as easy to use as possible, consider using a fixed-position menu. This technique involves locking a site’s navigation panel in place as the visitor scrolls down the page. This is good for visitors, but also for internet marketing professionals, because it helps facilitate the desired action.
Be sure your site has a tagline everyone can see. Taglines are catchy mottos that explain your business. When a visitor arrives at your site, they aren’t going to stay long if nothing catches their eye. Your tagline can help grab their attention.
Make your website easy to scan. Usability testing has shown that visitors are interested in scanning the content for items of value, rather than reading every word. You are more apt to gain returning readers if text is broken down and can be scanned easily. Also, make sure to keep the most important information at the top. This can help you make sure your visitors have a better experience since they can easily find what they’re looking for.
Do keyword research. Of course, you want to put up good, solid information. However, you also must draw visitors in to your site. Knowing which keywords will help visitors find your website will help.
When designing a large website, include the ability to search throughout the site. The best place to put your search box is on the top of your homepage. Shoot for the upper right corner. Users often expect to see a search box in this area and may want to search your site for the information they are looking for. FreeFind and Google both distribute a search function which you can use on your site.
Figure out what your subject is about. If you’re going to have a blog site or something similar, you have to be sure things are done to learn about that subject before posting anything. If you give customers information that’s no good you may lose the readers you have. To have a good blog, knowing about the subject is crucial.
When designing pages that have links, make certain your links have text content. This makes it perfectly clear to visitors where they are going to go if the click on the links. If the links don’t have text content, they may appear as a keyboard shortcut.
As you are designing your website, keep in mind that you are not required to utilize all of the space available. Filling every last pixel of available space can produce a cluttered effect your visitors may find overwhelming. Leaving a sufficient amount of space in between the various elements on the webpage however, can give your visitors a more comfortable experience. There are many situations in which empty space makes a major impact.
Flash is great, but takes ages to load. A clean, crisp, easy to navigate site will be far more successful than an excessively flashy one. Use the above suggestions to build a website that looks nice without distracting visitors.