With the right amount of knowledge, you will be able to efficiently increase web traffic through optimization of your website. Keep reading for some great tips on search engine optimization.
Meta tags should be as clear and descriptive as possible. The meta tags on every page should have great descriptions and lead people to click on them.
Try using SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. This means that keywords should be repeated as often as you can without making the flow of the writing stilted. Search engines look for keywords and their density on the site, so doing this should increase your sites ranking.
Keyword placement throughout your website is key for search engine optimization. Put keywords in the first part of the article, but do not place too many. As a rule, you should aim to place the keyword twice within the opening paragraph. In the 200 words that follow, use the keyword as often as you can, but avoid sounding redundant or awkward.
“Alt” tags are crucial when adding image links to your site. If an image doesn’t load or is blocked by a browser, these tags show instead. What matters is that the search engines identify and index the alt tags so that the keywords are able to improve page rank.
You have to keep an eye on your standings with the search engines, if you want to do the best search engine optimization you can. If you don’t keep track of your standings then you will not know if your efforts in SEO are paying off. Track your ranking with Alexa or by downloading the Google toolbar.
If you post duplicate content on your site, you will receive a duplicate content penalty from all the major search engines. Try to think of something different that you could write about, which would draw a new audience.
A great way to improve your SEO is to join your local Commerce Chamber, as well as Better Business Bureau. They will link to your website and help with searches that are local. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.
Informative sites generally rank higher then product-only sites. A good example of blending the two is by providing the viewer with a short how-to video, or a detailed list of uses for the products that you are offering.
Check your server headers to make sure your SEO efforts are not useless. Having your server headers set up improperly is one way to really hold back your success. Make sure your server headers have a “200 Ok” or a “301 moved permanently” status if you are trying to redirect.
If your site serves a market or audience with established ezines, contribute articles and other information with backlinks to your site. Most of the time, ezines are archived and these links remain active. Even when a user sees your articles years later, they will still be able to see it.
When you use properly descriptive title tags, you are ensuring that the search engines understand what content is on your website. Use 60 characters of fewer because search engines typically will not display any more content than that. They favor the first 60 characters, as well, giving less weight to words past that.
Apply new information quickly to keep your website useful and relevant. These guidelines can be applied to improve your site’s ranking on the search results pages.