Everyone is aware of that prime ranked sites get a ton of traffic, BUT is that as a result of they are “prime ranked” or is it because they get a lot of traffic that creates them high ranked?
That comes first the Chicken or the Egg?
The eternal query, here’s a approach to answer it, in relation to Search Engines anywayJ
1st, the major Search engines like Google, Yahoo, and MSN, all have different formulas for calculating how they rank a site and these formulas are continually changing thus it’s impossible to grasp exactly the way to optimize a web site for top ranking all the time.
One thing is fairly bound though and it doesn’t matter if this changes or not as a result of the suggests that of achieving a prime rank will on its own, provide more traffic than we tend to would get from a high ranking position anyway! I’m talking regarding INCOMING LINKS.
I’ve seen Log reports from a site ranked consistently in the top 5 positions on all major search engines, that show that less then 20% of all traffic is returning from the search engines, and the rest is coming from incoming and reciprocal links.
To learn more regarding incoming and reciprocal links go here
Incoming links are links from alternative sites and pages that send people to our site.
Reciprocal links; are links from our website to somebody else’s and a link from them back to our site.
Having a large numbers of reciprocal and incoming links is nice because while giving us a lot of traffic it additionally makes us rank highly in search engines. As explained on top of it doesn’t matter if we don’t rank therefore well in the search engines, as a result of we have a tendency to have additional traffic from the incoming and reciprocal links anyway. Therefore additional traffic higher rank, better rank more traffic, it’s perpetual motion!
If you’d like to determine how Alexa determines ranking here’s a quote from their site.
“The traffic rank is based on 3 months of aggregated historical traffic data from innumerable Alexa Toolbar users and may be a combined measure of page views and users (reach).”
Search Engine Ranking
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