If you think that marketing with email is so 1998, think again. Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New strategies keep popping up that help marketing emails seem fresh yet effective. Read the ideas included in this article to figure out how you can use email to your advantage.
Try to make your email as personal as possible. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales. Continue reading