The internet has no boundaries and can be accessed from all over the world with an internet connection, the potential of doing business in the world wide web to the world is huge.
However, it is sometimes difficult for new companies to target and market their businesses to everyone on the internet since the internet limitless, businesses can get lost in the internet.
In addition, local businesses may not be ready to do business internationally. Hence, it is wiser to segment down the internet world into geographic location, then target and market to these segments. Continue reading