Your AdWords campaign’s CTR is the most important component to attempting to increase your sales and conversion rates. A low CTR means that the quality of your campaign will diminish, leading to a lower number of visitors. You need to take the right steps to increase your clickthrough rate and to ensure the quality of your ads remains high because it is the only way to guarantee the success of your campaign. In this article, we will discuss some strategies you can implement to generate a better clickthrough rate for your ads. Obtaining a increased CTR for your Income Entourage connected AdWords campaign is all about realizing what step to take and when to take it.
Employ Long Tail Keywords: The more specific the keyword phrases you use are the more targeted the segment of your audience that you are connecting to will be. More people will end up clicking on your ad, even though “long tail” keyword phrases have fewer searches because they are more specific. You will also pay less for these keywords, because they have less competition. These ads will also help you to cut costs because they will increase your quality score, which will also lead to a better positioning of your ads. Can you possibly want any more? All you have to do is some in-depth research to find long tail keywords that are laser targeted. The more relevant they are to your landing page, the better.
Regularly Split Test: This is one of the key points that you’ll need to focus on when trying to increase the clickthrough rate of your AdWords campaign. Finding the best performing ad is essential to improving your long term results and the best way to do this is by split testing your ads all the time. The best approach is to test two ads and remove the one that isn’t doing too well or recreate it to improve its performance. This way you will slowly be able to reduce your ads down to a few that offer the best results with the best clickthrough rate. You can split test using various variations, but testing two ads is the best way to go. You can’t be hasty because it will take a few days for you to get an accurate picture of what’s going so you need to ensure that you don’t change your ad with another version before then. You will have to keep repeating this method until you come up with a campaign that has the highest CTR possible. By way of example, if you’ve had a productive Cash Renegade campaign, then study the advertisements to search out out what made it work and apply it once again for the subsequent campaign.
Be Smart with Scheduling: The scheduling function can help you to build up a good history while also getting you a higher clickthrough rate if it is used properly. This is also an excellent way to split test your ads, because you will find that you get fewer clicks at certain times. If your target market consists of software developers, because they like working mostly at night you will get a better CTR at night than during the day. When using the scheduling function, apply your knowledge and experience to get the best results.
Your clickthrough rate will increase with the advice offered in this article, which is easy to apply to any AdWords campaign. However, you need to remember that to get the best results from your campaign, you need to apply all the tips in this article to gradually grow your CTR. Everything from the description to your ad’s headline needs to be tested and tweaked consistently to ensure you get the best possible return from your campaign. There you go, simple AdWords guidelines that may take your Wealthy Affiliate associated campaign for the next level.