Mobile marketing is a new way to reach a massive audience. Read the information below to see how to use mobile marketing to the benefit of your business.
Test your mobile campaign on as many platforms as you can. You have to think of many different mobile devices when making a mobile campaign. A compatible script that works across multiple platforms will benefit your campaign the most.
To assure the emails you send out are effective, make them mobile friendly. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. It’s going to be a lot easier for you to use a simplified message, rather than trying to make a custom message work across all platforms. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
When composing your mobile website copy, be succinct. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. With mobile marketing, make your content worthwhile but not too wordy.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Make people arrive at the home base and keep in touch with them once they do. It is unwise to build an entire enterprise solely on a mobile platform.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Sometimes, you need to give a bit so that you can gain a lot. Incentives and rewards should be regular components to any mobile marketing. Possible incentives can include weather alerts, promotional codes, or local event information. Discount coupons are also very popular. They encourage sales and you can measure the effectiveness of your marketing campaign.
A directionless mobile marketing effort is doomed to failure. Get some feedback from your customers to find out how you can reach out to them. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
Your advertising can always be improved. And keep close tabs on the new techniques your competition is implementing. Use the above advertising advice to design a truly killer marketing campaign.