Social media marketing can be one of the best ways to find new customers and build relationships. Social media is pretty new, so it’s to your advantage to jump at the chance to achieve prominence in the social media universe. The following tips will let you get a head start on using social media to expand your business.
If you have a blog, use a “Retweet” button at the top of every blog post. This will make it easier for your readers to Tweet about your blog. The number of those you are able to reach with your information is greatly increased.
Near the top of your blog, add a Facebook “like” box. This lets people “like” you for Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. This makes it simple for people and helps expose your presence more.
Social media can help you create user-friendly storefronts. In addition to your own independent website, create a Facebook store easily accessible from any of your posts. People that use Facebook heavily, can browse the site and make purchases without ever logging off of Facebook. This can let them have easier access to your products, without making them leave Facebook and go to your site.
You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.
Set up a Twitter account to automatically send out each of your blog updates. You could also post links to influential, interesting bloggers’ content. They will love the free publicity, and your customers will appreciate that you are pointing them to quality content.
Tweet links to new posts as often as you can so people will actually see them. Post short content through Twitter often. By keeping your posts short, you will be able to get a few updates out of one event.
One-on-one contact is the most valuable benefit to social media marketing, giving you personal contact with your client base. Let them know their input matters to you. Consumers have more faith in companies that give them one-on-one attention.
Social Media Sites
Offering your customers to do surveys about their habits on social media sites is beneficial. If your survey results suggest that customers spend a lot of time on social media sites, consider creating pages for your company. Of course, if your particular audience has little interest in social media sites, then your efforts are best focused elsewhere.
Review all posts to ensure that they are not offensive, and delete or tag posts that contain inaccurate information. Embarrassing your company can lose a lot of customers, so make sure that you keep things professional. Despite the fact that it’s free publicity, it probably isn’t the type of exposure you are looking for.
Social media marketing can be as useful as other forms of marketing, but people don’t seem to see it’s full potential yet. Use the tips shared here and you can see your business grow by using social media.