The smart online business will take every opportunity to do everything in its power to help their visitors and customers have that elusive feeling of trust.
Testimonials are social proof in action, and they’ve shown over many years that they can be powerful when used properly. If you’re in the position where you have made some sales, but you don’t have many testimonials, then that needs to be addressed, immediately. If you have customers, then you’re in luck because we’re about to show you how to increase your social proof using three strategies. Whether you’re targeting Click n Bank niche or any other niche, testimonials will ultimatley help you sell more products.
It’s important to have specifics and details in testimonials, and that is why you don’t want to mix and match across multiple offerings you may have. If your site offers multiple products and services having different target audiences, you’ll need to arrange your testimonials accordingly. What we’re mainly talking about are those instances whereby you are dealing with traffic for multiple kinds of offers. For instance, you may be promoting a certain product on one page and on the other page you could be offering your personal coaching or a paid membership section. That’s why it’s really important to group your testimonials on the appropriate pages rather than just as one large group. You’ll be fine if you just group them accordingly, and that is the most important thing – to be consistent.
There actually is a little bit of art and science with testimonials that we cannot go into due to space, but just keep in mind that everything needs to have balance. The product has never been made that does not contain any flaws. Your readers will actually appreciate that you have the courage to include comments that talk about things that can be made better, etc. People will see what is going on, and that will create an even more positive impression on people. So for instance, if your product is about Click n Bank Bonus, then you need to ask your customers for “feedback” on this particular product.
Naturally, your market audience has some similarities among them, and of course that should be reflected in your testimonials. Your potential prospects, or readers, not only need to read the testimonials, but they need to be able to connect with them or related to them. There is no doubt that when that occurs, the people reading will have a better feeling about everything. When this all works well, then your conversion rates will reflect those good feelings.
Much depends on your market, but generally speaking it should not be hard for you to get real and genuine testimonials. You can easily do this as long as you’re willing to put the effort into it. Just keep working on this method and approach and have patience with it. For example, if your aim is to sell more of your Xtreme Traffic Arbitrage product, you can use testimonials to boost your sales.